Branding
SNAM
SNAM is a Saudi automotive manufacturing company advancing the development of a locally integrated vehicle industry.
- Client
- SNAM
- Expertise
- Brand IdentityWebsiteBrand Guidelines
Established in 2017, SNAM specializes in vehicle assembly, domestic supply-chain development, technology transfer, and industrial workforce training. Its work strengthens national manufacturing capabilities while supporting localization, innovation, economic diversification, and the ambitions of Saudi Vision 2030.
DIWAN delivered the brand identity, website, uniform packaging, stationery, social media style, motion graphics, and brand guidelines.
The identity was built with the engineering precision of the automotive industry: clean lines, calculated angles, and a strict construction grid balancing the Latin SNAM wordmark with its Arabic counterpart. On brushed steel, the mark returns to its industrial origins with a tone of strength and confidence.
The palette uses steel gray and pure white for industrial precision and discipline, with crimson red adding energy and national passion. Deep blue, sky blue, and sand extend the system across stationery, digital media, packaging, motion, and the workplace.
